Natural beauty, natural skin care product is increasing its trend in today market. Even the big brand has entered this not so niche market. Consumers are more aware than ever of what product and ingredient. Let’s find out about some of the biggest movements in natural beauty trend and what brands are pioneering the trend.
Nowadays, the naturalisation of cosmetics product is an increasing trend in the cosmetic industry. Chemical compounds are gradually replaced by pure natural materials such as essential oils, fruits, milk, cucumber, turmeric, aloe vera, honey … This is also the criterion of the cosmetics manufacturers in the world. They create products with higher levels of safety for all skin types. So, we have a new look at the selection of beauty products.
In the past chemicals, cosmetics will work immediately and has been praised for its effect. But as time pass the long-term effect kick in, leaving your skin will seriously degrade, pores, sebum, greasy, dark skin, allergies and many bad consequences caused by chemical ingredients in cosmetics. Mineral oils, artificial colours, artificial fragrances, alcohol are the main agents that damage your skin.
Natural beauty uses ingredients that is known to help with the specific skin issue
Scientists have observed that cosmetics appeared in the world more than 6,000 years ago, so the cosmetics and beauty work of women on earth also has a long history associated with many changes.
When cosmetics have not become such a powerful industry today, women around the world still use the natural herbs available around them to make themselves beautiful. They used the grape-wine from the grape juice on the face, marinated the petals to distil the scented wax on the body, bathe with beer. Mineral salt or simply use soft charcoal painted on the eyes to have a more attractive look.
As science grows, the demand for beauty is increasing in both quality and quantity. Artificial ingredients are used more and gradually dominate the cosmetics industry. But like fashion or other beauty trends, cosmetics also have revolving features. After a period of despair of the natural ingredients available and aware of the precious, eternal effects of “non-artificial” products, natural cosmetic products are now stepping back to find their position in the beauty industry.
Biggest natural beauty trend in 2018
Personalisation
Natural beauty isn’t a new phenomenon, but it is now a booming business as people get more clued up about what they’re putting on their face. We anticipate that natural products will dominate beauty industry in 2018, especially natural products such as natural deodorant (they legit work), natural anti-ageing products (proving to keep skin free of wrinkles, doesn’t have to mean invasive treatments) and personalisation (a major trend).
Until now, customised beauty products and habits have been reserved for the purchase shops and boutiques, but this year personalisation will become a major focus in the natural beauty industry. In the past, beauty trends tend to focus on one precise look or style, like the 90s brow or contouring,… but now beauty brands are increasingly put their customer’s needs and demands at the focus of their work. Before, brands were implanting in-store consultations, with trained make-up artists to blend foundations or other makeup to fit customers’ skin tone and type. Nowadays, with the help of digital technology, brands now operate online forms, often really simple and don’t take much time, for customers to fill in their traits, their needs, even their wishes about what kinds of products they would like to get. The data will be used to give customers a recommendation list of products that fit their hair, eyes, skin colours,… Some brands even go further with inch-by-inch analysis by skin therapists to give customers detailed information about their skin, or DNA analysis combined with lifestyle questionnaire to give products suitable for customers’skin.
Leading the way is Sukin; the vegan beauty brand believes that everyone’s skin is unique and therefore deserves a tailored skincare routine.
Environmentally-friendly products and packaging
Beauty isn’t an industry celebrated for its eco credentials, but that looks set to change. According to Marie Lavabre – founder of clean beauty brand KINN, people who care about natural beauty products expects to see more of a shift towards plant-based plastics and glass in 2018, as the consumer becomes more aware of the harm plastic is causing when not disposed of safely or recycled. There are little to none plastic used to contain make-up and skin care products that are recyclable; they account to for third of all landfill waste. And these plastic containers take almost 1000 years to decompose. The green packaging also take into account the shape of the box, as a packaging that has no leftover space is more efficient, take up less shipping space and less gas to transport. There’s also a trend towards using less water in products (the industry’s most used ingredient), given that demand could outstrip supply. Look now to the Naked range – Lush’s packaging-free, which boasts richer ingredients and less water. Meanwhile, the cleansing reduction movement has spanned to showering and bathing less, as people realise that over-washing isn’t good for the planet or the skin.
Microbiome skin care
You get the most of good bacteria (for both your skin and your gut) from your mother and your surroundings when you are born. The microbiome is a vast ecosystem of bacteria that exists on the surface of your skin and deep within the dermal layer. Microbiome helps us absorb food, enhance our immune system, regulate our mood, keep our complexion clear and glowing. And, like the good bacteria found in the other microbiomes of your body, the flora found on your skin are considered to protect you from unwanted irritants and invaders that can cause breakouts, fine lines, and other issues. A lot of skin problems, from acne to eczema, are the results of the microbiome being abnormal or unbalanced.
The math goes something like this:
Balanced skin microbiome = healthy immune response = naturally healthy-looking skin.
So, skin care products containing live microbes can bring us better, more radiant skin. They resolve underlying skin issues like dryness, and at the same time promote the growth of beneficial bacteria to restore a healthy microbiome. It’s usually moisturisers that contain live microbes, but now some brands are starting to incorporate it in serums and cleansers.
Some trendy natural products in the market
Different from other normal cosmetics, natural cosmetics contain complete, full of nutrients from nature they are safe and gentle. Natural beauty can be assured when choosing the right natural cosmetics that always provide the highest levels of safety and health of yourself.
Before choosing to buy and believe in a cosmetic brand, its ingredients are always of first interest, and it’s what you should pay the most attention too, then the tools, features and suitability of each person’s skin.
Here are some natural cosmetics, selected by the consumers as benign and suitable for all skin types, ladies can refer to get the most suitable for you.
Herbivore Botanicals
Everything in the product is natural, does not contain mineral oil that clogs pores and is not tested in animals. Also, founders Julia Wills and Alexander Kummerow believe that skin pampering is something you should do, besides, with a simple, modern and eye-catching package like this will make you more in love with natural beauty. One of the most popular products of Herbivore Botanicals is Pink Clay. The Pink Clay has three main ingredients:
French Pink Clay: Pink Clay is excellent for cell renewal, skin rejuvenation, and improving elasticity. It is high in Iron Oxide and Silica which help to regenerate skin tissue.
Rosehip: Comes from the fruit of the wild rose plant, naturally rich in essential fatty acids Omega 3, 6, and 9 that regenerate skin cells and repair damaged tissue. Rosehip is also high in trans-retinoic acid which aids in preventing premature ageing.
Chamomile Flowers: Naturally soothing and anti-inflammatory, chamomile flowers are gentle and effective at soothing and de-puffing inflamed skin.
Pink Clay helps your skin more elastic
The Beauty Chef
The Beauty Chef is a natural wellness and beauty brand hailing from Bondi Beach, Australia which was founded in 2011 by the author, naturalist and gut-health advocate Carla Oates. Pioneering the world’s first ‘inner-beauty powder’ – Glow, Oates recently added skincare to her extensive range of ‘inner beauty powders’. Her skincare range works to balance, hydrate and improve the skin’s texture, boosting collagen, improving cellular turnover and assisting in anti-oxidant cellular repair.
According to Oates, the first step to healthy, radiant skin is balancing digestive health. Good skincare follows. The brand uses active and efficacious ingredients to ensure that skin is cared for from the inside out.
The Beauty Chef’s Glow inner beauty powder
Glow inner beauty powder is made from fermented superfoods that provide more vitamins, minerals, antioxidants and probiotics than the standard powders out there. The fermentation process increases the absorption of the nutrients. According to Carla, when we eat conventional food, we digest between 12 to 25 percent of it, when fermented, we digest up to 85 percent of it. The glow powder aspect is achieved two ways: firstly through promoting optimal gut health with the probiotics and then through nutrients from certified natural superfoods such as red micro-algae and garnet plum that support collagen development, regulate skin function, and promote healing.
Here are some natural beauty trends in the world, for more useful information, please visit our website at https://naturalorganicliving.com.au/. Thanks for your reading.
