What is the trend in the organic food Market?

Thanks to the health benefits of organic produce, the organic food market is widely available and becomes a new consumer trend. 

Today, the organic food market is gaining in popularity among consumers. The trend of “living green – living clean” has been growing in most countries around the world. Clean foods grown in organic farms are highly valued and trusted by people. Many businesses and households have shifted their business direction, cultivating in the direction of creating organic food market and investing in brand names before launching their products.

Why has the organic food market become a new trend?

Consumer obsession with clean natural food has pushed society’s urge; this creates an opportunity for the organic food market, clean food has expanded and continue to increase its market presence today. There are many reasons why organic food becomes an essential requirement for consumers

Natural tendency:

• To direct the organic food market, we need to understand the concept of organic standards and organic farms. The standard of organic food varies widely in countries around the world. Therefore, the “standard” for the two words “organic” is still controversial. Organic farming is described as a farming method that promotes ecological balance and preserves biodiversity; with limited use of pesticides, herbicides and synthetic fertilisers; no use of irradiation, industrial solvents or synthetic food additives.
• Organic is used to describe living things or relationships that interact and help each other to survive. In this sense, organic agriculture not only produces food for human consumption but also ensures “survival” for the land, the environment and all relevant factors. Organic farms are a comprehensive system designed to optimise agro-ecosystem productivity, including organisms, plants, domestic animals and humans. Developing a standard organic farm model will promote rapid consumption in the organic food market. When you use organic food, you are building a clean living environment and protecting nature.

Natural trend of organic food market

Business trend:

• The world organic food market has grown more than $ 70 billion for 30 years. According to the Research Institute of Organic Agriculture FiBL and the International Federation of Organic Agriculture Movements IFOAM, by the end of 2013, the world has 170 countries applying organic agriculture with a total area of 43.1 million hectares, about 1% of the world’s agricultural land.
• The organic food market in Canada is estimated to have earned more than $ 1.5 billion in 2008, while in the United States $ 22.9 billion. Other clean foods such as fruits, meat, eggs and milk are also consumed in significant numbers. Worldwide, this figure also reached $ 63 billion by 2012. Total revenues from the world organic food market are about $ 72 billion in 2013, up to five times compared to 1999 (according to Organic Monitor).
• It is predicted that the market will continue to grow in the coming years. The organic food market has resonated with the high-quality production process of eco-agriculture; ensures that consumers are not worried about the origin of food. With this amazing growth, clean food is helping the farmer’s ability to grow the land, increase the fertility of the soil as well as repel the disease.

Business trend of organic food market

Health trend:

• The organic food market is a trend that receives the support of the people, which also directly affects the farmers, those who carry out the care and farming process. Farmers will not only focus on their profits but also provide valuable food for everyone. They feel responsible not only for consumers but also for nature as well as their health.
• According to nutritionist’s evaluations with the strict production process, organic standards are considered the highest quality standards today. Thanks to the care, farming in the completely natural environment, with absolutely no impact of chemicals, antibiotics, growth hormone … Organic foods contain high levels of antioxidants, vitamins and many natural health supplements.
• The benefits of organic food in the protection of health increase the value of the organic food market. A study conducted by the University of Washington found that children with an organic diet had levels of pesticides in their body that were six times lower than other ones with normal diets. Research from the University of California also found that organic fruits had higher levels of vitamin C and antioxidants than non-organic fruits. All foods also contain high levels of antioxidants which reduce the risk of cancer. Organic foods have a lot of nutrients, vitamins and minerals to balance the growth of the body.
• The organic food market is rising because it meets the food safety law, preventing food poisoning. In contrast, the toxic chemicals found in ordinary foods are not found in organic foods. A recent study in the Journal of Applied Nutrition has confirmed that organic foods have a higher nutritional content than conventional foods. Organic foods such as apples, pears, tomatoes, whole grains and corn have a higher nutritional content. Other studies on the effects of pesticides on fruits and vegetables showed that the spraying of some pesticides significantly reduced the levels of some vitamins. Other chemicals also reduce the number of vitamins in the food. The study also found that substantial mineral content was not found in organic foods.

Health trend of organic food market

What is the potential of an organic food market in the future?

Health value is the best value from the organic food market. Today, it isn’t easy to provide standard nutrition diets with organic foods. In responding to the needs of a busy life, the nutritionist has produced many organic products with nutritional powders and tablets for nutritional supplements and quick meal replacement. This potential is being exploited a lot by businesses. This technology helps the body absorb maximum nutrients in organic food. Besides, this technology extends the storage life of organic food. Organic food is perishable because it does not contain preservatives.

The organic food market is also utilised in skin care. Organic food is the best source of ingredients for creating high-quality skin care products. Consumers are completely assured of the safety of organic ingredients. You just need to learn homemade recipes to create great products for nourishing the skin. Today, with the need to save time, businesses have created more skin care products from organic food. Enterprises have applied technology to extract and condense organic substances to create a variety of products that suit all skin types. Consumers only need to equip the right knowledge to choose reputable organic cosmetics brands.

The organic food market is heating up with the participation of large businesses. Many forms of organic food business grow in response to the high consumption of consumers, such as retail stores, supermarkets, exporters and importers. Retail sales of organic products globally in 2015 reached € 75.702 million (report “The World of Organic Agriculture. Statistics and Emerging Trends 2016” based on survey results from 172 countries).

There are quite some groups that are investing in the production chain from nursery construction, cultivation, extraction, and the collection of finished products, processing and packaging, distribution of products. In the beginning, organic food only accounts for 1-2% of world sales, but organic food markets are on the rise in developed and developing countries. In 2002 new sales were of $ 23 billion and in 2006 jumped to $ 40 billion. The organic food market is growing at an average rate of 20%, with the nation increased by 50% annually. Organic farming has now been applied in more than 120 countries around the world; Starting from the US and European countries, it is now growing rapidly in India, China and Latin American countries.

The great potential in organic food market

Australia is one of the countries where the organic food market is growing rapidly. Australia’s current organic consumption is at 1.27 billion Australian dollars ($ 1.16 billion). Sales are expected to grow by up to 15% annually, making it one of the top five growth industries in Australia. Sales of organic products at the farm gate have increased by 34% since 2010. The meat sector has had a significant increase, and beef sales have increased 111% to $ 73 million Australian dollars, sheep increased 64% to 19 million dollars, and poultry increased 15% to 18 million dollars. The rapid growth in the demand for human resources in this sector also increased. Food Technology engineers earn about $ 1,538 a week, or $ 88,500 a year, higher than the general average of all trades.

The explosion of science and technology in crop support (typically fertilisers, chemicals, growth hormones, machinery, etc.), the introduction of genetically modified plants (GMO) and inappropriate use (abuse, dependence) of farmers lead to a degenerative agriculture. So in the twentieth century, people returned to ancient agriculture combined with the improvement of science and called them “organic” to distinguish them from the common agricultural form at that time. The trend and potential of the organic food market have proven that. If you want to live a sustainable lifestyle, really want to give your children a better world, don’t just eat for yourself. Eat right, as it affects the ecosystem in which we live. If you still have questions, find out more here https://naturalorganicliving.com.au/